Win rate
60%
6 of 10 bids
Capture rate
43%
Won value ÷ bid value
Value won
$13.1M
Value lost
$17.0M
Avg award
$2.2M
Win rate by service line
Win rate by set-aside category
Submissions and outcomes over time
Repeatable win themes
SBA Small Business Week Campaign
Highest technical rating; media plan realism cited as strength.
Playbook: Named media buyer resumes moved the technical score.
GSA Content Modernization Support
Best value; plain-language samples were the discriminator.
Playbook: Lead with artifacts, not methodology.
VA Outreach Analytics Dashboard
Sole technically acceptable offeror with 508-conformant dashboards.
Playbook: 508 conformance evidence is a repeatable win theme.
HUD Fair Housing Awareness Creative
Community-rooted creative approach rated Outstanding.
Playbook: Minority-owned community insight is a scored strength when we make it explicit.
DHS Public Awareness Video Series
Strong production past performance and fastest turnaround commitment.
Playbook: Commit to a hard delivery SLA — evaluators score it.
Treasury Taxpayer Outreach Automation
Human-in-the-loop AI governance narrative rated Outstanding.
Playbook: NIST AI RMF mapping is our strongest AI discriminator.
Bid history & debriefs
| Pursuit | Agency | Set-aside | Value | Outcome | Lesson captured |
|---|---|---|---|---|---|
| SBA Small Business Week Campaign | Small Business Administration | 8(a) | $1.9M | won | Named media buyer resumes moved the technical score. |
| CDC Vaccine Confidence Social Program | Health and Human Services | SDB | $3.4M | lost to Beacon Civic Communications | Only cite references within 50% of the solicitation ceiling. |
| GSA Content Modernization Support | General Services Administration | Unrestricted | $2.1M | won | Lead with artifacts, not methodology. |
| DOL Workforce Awareness Media Buy | Department of Labor | Small Business | $4.6M | lost to Meridian Public Strategies | Trim program-management labor; the government priced a leaner PMO. |
| VA Outreach Analytics Dashboard | Department of Veterans Affairs | 8(a) | $1.2M | won | 508 conformance evidence is a repeatable win theme. |
| ED Student Aid Chat Assistant Pilot | Department of Education | Unrestricted | $5.9M | lost to Cognita Federal | Team with a FedRAMP-authorized platform partner on AI pursuits. |
| HUD Fair Housing Awareness Creative | Housing and Urban Development | MBE | $980K | won | Minority-owned community insight is a scored strength when we make it explicit. |
| DHS Public Awareness Video Series | Department of Homeland Security | SDB | $2.8M | won | Commit to a hard delivery SLA — evaluators score it. |
| NIH Health Literacy Campaign | Health and Human Services | 8(a) | $3.1M | lost to Lumen Health Comms | No proposal ships without signed commitment letters. |
| Treasury Taxpayer Outreach Automation | Department of the Treasury | 8(a) | $4.2M | won | NIST AI RMF mapping is our strongest AI discriminator. |